W. K. Kellogg, founder of the Kellogg Company, would be quite proud of the latest round of advertising for Pop Tarts. After all, he pioneered both nutrition labeling and inclusion of toys for kids in his packaging. Pop Tarts are a natural culmination of his work: food with less nutritional content than the packaging, marketed as toys!
The ad is amazingly straightforward and honest.
Colorless tubby blobs wander aimlessly through a monochrome world. Parents, these are your children. Yes, this ad is directed at you, because “I’m too Sexy” by Right Said Fred was released 21 years ago.
Boom! Bright colors and patterns! Bright things must be foods, so eat them! Woooo, look, when I eat all of those artificial colors, my pasty self turns colors too! Just like inside me really does! And I get a sugar buzz – naturally – ’cause there is at least 16 – 18 grams of sugar in these things. It’s listed on the label as High Fructose Corn Syrup, but I know it’s really just Corn Sugar.
“Pop Tarts. How good does your favorite flavor make you feel?” (Implication: pretty f’n great!)
“Introducing new wild fruit fusion.” (No actual wild fruit or fusion ingredients)
“Try on the latest must-have flavor.” (Prediction: obesity awaits)
“Pop Tarts. Joylicious.”
Pretty soon you’ll be too “sexy” for your shirt too. It will no longer fit.