What could be more social than tailgating? Beer, brats, bros – the elements are all there for a wonderful day of sports enjoyment.
If you watch a sporting event on TV, you’ll see an average of 4, 362 ads during the course of the event. At least 200% of these ads will be staged at a tailgate party or at a viewing gathering at a bar or house. The announcers of the game have a 92% chance of giving you 5.2 useless and inane statistics per breath while saying, “…you talk about the X…,” and, “…from the standpoint of…” in 55.8% of sentences during clear weather – unless it’s the playoffs, when the number drops to 44.8%.
But if you’re actually at a tailgate party, surrounded by merry friends, monomaniacal fans and a misappropriated feline, AT&T has a best-practices guide for your behavior. Be a jagoff.
Your Friend: “Hey, buddy, I care about you and like for you to feel included. Did you hear this really interesting news I just heard?”
You: “Um, yeah, jackass – heard that already – Where have you been?”
Your friend: “Hey guys! I respect your knowledge and would like to learn how to do something. Can you help me?”
You: “You’re dumb – we already know how to do that and won’t help you learn.”
Your friend: “I love you and don’t want you to be eaten by a tig-”
You: “Dude, the tiger is already full.”
All of the sweet, thoughtful people in the ad are dismissed as behind-the-times, and we’re supposed to want to emulate the only two d-bags.
This isn’t the only version of the ad. Though the heroes are now women, the same “emulate the a-hole” dynamics are hard at work here too. Terrible.