Confession: I rarely watch commercials. Like many semi-technically adept TV viewers, I’ve got a DVR, and prefer to watch a select few shows on my own schedule. This enables me to fast-forward through the ads plugging up 1/3 of the run time so that I can spend less time watching TV and more time playing Penny Can!
But sometimes I’m curious. I’ll play the commercials. I’ll wonder what clever idea some young ad executive has come up with to lull the drooling masses into giddy submission. And I’ll be subjected to this.
This pig got his start in a prior campaign, in which he was named Maxwell.
Ha ha, did you see? How clever! The pig did go “weee, wee, weee” all the way home. Hence, GEICO can really save you… blah blah blah.
But Maxwell is now destined to become another tired retread GEICO character competing with the caveman and the gecko for most annoying GEICO spokes-creature. Here, he’s on a zip line, for no good reason. He defies physics, passing a guy on a parallel zip line while accelerating and decelerating at will. He’s still carrying the pinwheels from the first ad (although they are now blue instead of green – Maxwell is a big pinwheel collector). Apparently pinwheels are the most fun thing anyone at GEICO can come up with to distract everyone from the annoyance of the pig continuing to go “weee, wee, weee” all the way everywhere. GEICO’s ad team doesn’t even know what to do with him, so they use him to promote their new GEICO mobile app.
Maxwell’s insistence on “weee”-ing everywhere actually undercuts the argument made in the initial ad. Clearly, he’s not on his way home, but rather enjoying some solo recreational time. If his “weee”-ing in the initial ad was actually a quotation taken out of context, GEICO may indeed NOT really save you… blah blah blah. But I suppose no mention was made in the nursery rhyme of the little piggy’s verbosity during times not homeward-bound, so it’s impossible to determine if GEICO can really save you…
Clearly, the boss’s mom really liked Maxwell, and word came down from on high that he better make another appearance. Get a hobby, boss’s mom!