#Never Forget

The anniversary of September 11, 2001 continues to seem like a golden opportunity to cash in on the raw emotions felt by many Americans. If you’re tone-deaf and completely idiotic.

This tweet went out on AT&T’s account this morning. Naturally, it’s subsequently been removed.

AT&T 9/11 Advertisement

Thanks to the Huffington Post for the screenshot

“Never Forget” requests the tweet.

I’m willing to bet someone forgets how bad an idea this is before 365 days have elapsed.

Hit and Miss

iOS, Android, Blackberry and Windows Phone platforms aren’t the only thing being sold by phone manufacturers.

Unless you’ve been living under a rock, you’ll have seen these two ads for the HTC Rezound, with Beats Audio. Beats Audio is Dr. Dre’s line of headphones, speakers and bass-heavy, “studio quality” audio gear.

In this piece, the Rezound enriches every aspect of the environment of the cab-riding Manhattanite early adopter. Manhole covers quiver with the beat, a crosswalk becomes a Tom Hanks-worthy piano for the feet, and the words “I feel awesome” fill your ears, repeat. Neat.

But something terrible happened on the way to selling the HTC Rezound.

Somebody watched Inception.

This spot’s hero is riding the subway. Inexplicably, he hasn’t been wearing his headphones while on the subway, but plants Dr. Dre’s ear buds deep when he reaches the street. Naturally, the world (which looks to be the set of How I Met Your Mother) starts exploding in slow motion.

This guy is a disaster. First off, he’s a Cubs fan. Really? Unlike his well-mannered co-Rezounder from the first ad, he eschews the crosswalk for a diagonal crossing of the street, all the while oblivious to the Inception outtakes playing around him. And when he gets a call? Yep, he plants his oblivious self in the middle of a street already narrowed by a construction site. Nice. I want to be just like him.

OK, the song makes reference to the world feeling what his beats feel. Great. Actually, no. Horrible.

Gold Plated Crap

Look here: a rapidly appreciating collectible coin made from .9999 (“That’s four nines”) pure 24kt gold.

Look away: (sound of papers rustling)

Look here: a close-ish copy of that coin which we’re hoping you’ll mistake for the real thing. Ours is gold plated (see, look, we paid some washed up former public officials to sign a certificate saying it’s gold plated) and sure to have no value like every other product we’ve ever produced. But at least we’re not trying to profiteer 9/11 again.

“Avoid disappointment and future regret.” Hmm, on second thought… at $9.95… that might be worth it!