While bad ads are often memorable, they typically resonate for all the wrong reasons. This resonance is distinct from ads which are merely annoying, cloying, trite or targeted to a tiny minority market, but nonetheless do properly advocate for the product or service in question. (e.g. “Apply directly to the head. Apply directly to the head. Apply directly to the head.”)

When we have time, and when we’re sufficiently irritated with an advertisement that we feel moved to write, AND when we can also find the advert. online, we provide a peek behind the curtain of bad quality TV, radio, print and other media advertising with a special interest in exposing the preposterous conditions that must be true for the ad to hit home and convert the target market to happy customers.

All brands, products, services, etc., profiled on wickedBADvertising remain the exclusive property of their respective manufacturers, providers, copyright holders, etc.

Original photography on wickedBADvertising used by permission from Djugurba.com.

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